Content Marketing

Content marketing is a holistic way to grow your SEO ranking. Once you’ve found your niche with particular keywords, and you’ve effectively carved it out by creating content around those keywords, it’s time to share said content.

This is essentially a content marketing plan. By amplifying your content, whether it’s a blog post, infographic, or video to social media and through email newsletters and video mediums, you’re creating a holistic content marketing strategy.

Search engines have become sophisticated enough to connect all facets of your business. By harnessing owned platforms as outlets for your content, you can help search engines understand what you’re all about. Now, with AI entering the search and social spaces, marketers will need to be even more creative about reaching their target audiences where they are and giving them what they need, exactly when they need it. Building audiences and brand loyalty is now table stakes for business success, not just aspiration.

I’ve managed content marketing strategies by writing content, sharing it on social media platforms, creating email newsletters, and owning paid strategies. I helped grow the Wide Open Pets Facebook page organically to over 60,000 engaged fans and drove an additional 1.8 million unique pageviews through social shares.

Blogging is most definitely part of a content marketing strategy. These are the clients I blogged for at Savy:

• C&D
• Prairie Crossing
• Bend Plating
• Accent Amenities
• Cascade Village Shopping Center

You can read my Savy blogs about writing in marketing here.

These are the clients I managed content marketing strategy for at RhinoHub:

• Prime Revolution
• Western States Hemp
• Village Walk Skyline
• Best In The Desert
• Ember Defense

You can read my RhinoHub blogs about writing in marketing here.

And these are the clients I used to manage content strategy for at Inkhouse:

• Inkhouse (internal marketing)
• Brown Brothers Harriman
• Circular.co
• OneSpan