Content marketing is a holistic way to grow your SEO ranking. Once you’ve found your niche with particular keywords, and you’ve effectively carved it out by creating content around those keywords, it’s time to share said content.
This is essentially a content marketing plan. By sharing your content, whether it’s a blog post, infographic, or video to social media and through email newsletters, you’re creating a holistic SEO strategy.
Search engines have become sophisticated enough to connect all facets of your business. By utilizing social media and email newsletters as outlets for your content, you can help search engines understand what you’re all about.
I’ve managed content marketing strategies by writing content, sharing it on all social media platforms, and creating email newsletters. I helped grow the Wide Open Pets Facebook page to over 60,000 engaged fans and drove an additional 1.8 million unique pageviews through social shares.
Blogging is most definitely part of a content marketing strategy. These are the clients I blogged for at Savy:
You can read my Savy blogs about writing in marketing here.
And here are the clients I currently blog for at RhinoHub:
You can read my RhinoHub blogs about writing in marketing here.
Mateja Lane 