Mateja Lane
CONTENT WRITER – MANAGING EDITOR – FREELANCE WRITER – SEO SPECIALIST
Highly accomplished in the areas of content development and editing, PR writing and distribution, and search engine optimization (SEO). Experienced at supervising and mentoring junior editing and content development personnel as a managing editor. Consistent history of dramatically increasing unique page views (UPVs) and maximizing website traffic. Excellent project management and problem-solving abilities.
Core Competencies:
✔ Editing ✔ Project Management ✔ Managing Freelancers ✔ SEO Optimization ✔ Publishing ✔Advertising Copy ✔UX Copywriting ✔ Process Improvement ✔ Google Ads ✔ PR Management ✔Advertising Copy ✔ Website Content
My story.
I grew up in Lake Tahoe, California. I was a ski racer, a regular in my aunt’s bookstore, and loved to hike and swim in the alpine lakes in the backcountry. Lake Tahoe and the impressive Sierra Nevadas will always be my home, but I’ve had many homes since then.
I guess my home before homes lies in Slovenia, where my mother is from and the majority of my loving family still lives. I know how to speak conversational Slovene and return to visit as often as I can. It is the most beautiful place I’ve ever known.
I then went to college at Cal Poly in San Luis Obispo where I graduated with an English degree. There, I learned to love frigid ocean water and pulled pork sandwiches. My home for a short time during my college period was Valladolid, Spain where I studied abroad. Paella, tapas, and cheap red wine became old, comforting friends.
My home after that was in the Berkeley hills in the small town of Kensington while I finished my English Master’s degree at Mills College in Oakland, California. Tilden Park will always be one of my favorite places and heading into the city on the BART for poetry readings and bloody marys became regular excursions.
My next home was deep in the heart of Texas where I learned how to work in tech. A part of my heart will always live in Austin and a George Strait or Willie Nelson song takes me back while a cool dip in Barton Springs will always be a highlight.
Soon I moved to Reno and bought a house. The grittiness and 1950s casino vibe grew on me and continues to surprise me. Reno’s kinda like that drunk cousin who has surprisingly beautiful moments and says some really meaningful things every once in a while.
I then hopped up to Bend, Oregon, which was another adventure. When we weren’t skiing, fly fishing, or camping, we were hiking, drinking craft beer, or rafting. Working for a marketing agency was also never dull!
Soon, Lake Tahoe, my family, and something wonderful called me back. We returned to Reno where I found out I was pregnant. The next year flew by as I taught two English 101 classes at Truckee Meadows Community College and got brought on as the content manager for a local marketing company, RhinoHub.
It’s a busy life, and isn’t it interesting that I’ve defined myself by my geographical location? I guess I’m just always Creatively Moving.
I’m not the biggest fan of social media because I’m not a business, but I am on Twitter and LinkedIn.
Mateja Lane 