User experience: how the internet is trying to make up for duping people for years. It wasn’t too long ago that websites had loud, flashing banner ads and random wording from writers trying to bring users to their site with the use of keywords. A reason you would find the words fluffy kittens on an insurance website.

Now, it’s all about making the site or app easy for people to use. The days of trying to fake it until you get a conversion are over. The internet cares about your experience now. And even though that sounds cynical, it’s a step in the right direction. Things are much simpler and much better designed since UX and UI (user experience and user interface, respectively) became prominent.

I have written site copy for clients from many industries while working with the digital marketing agencies Savy and RhinoHub By writing microcopy, text for buttons, call to actions, and site copy as a whole, I’ve helped enhance user experience through my words.

Here are some examples:

High Fives Foundation

Ember Defense

CNC Homes

La Duke College Counseling

TRG

Rockpoint Dental

And we are currently building an app for em•power of you, a fitness brand that we launched.