Here’s a selection of content, SEO, and editorial programs I’ve led across agency and in-house roles. These examples highlight how I approach strategy, execution, and measurable outcomes.
MOBE — B2B Copywriter
Goal
Support B2B sales and marketing teams with strategic content that educates prospects and supports conversion.
Strategy
Developed segmented, audience-focused content aligned with the sales funnel, emphasizing clarity, usability, and brand consistency.
Execution
- Created sales enablement materials including explainers, case studies, and interactive content
- Built and wrote monthly email and LinkedIn newsletters for distinct audience segments
- Partnered with internal stakeholders to align content with sales priorities
Results
- Improved alignment between marketing content and sales needs
- Increased engagement through targeted newsletter segmentation
- Strengthened consistency and effectiveness of B2B content assets
[See various public assets I helped produce]
Inkhouse — Digital Content Strategy Manager
Goal
Increase audience reach, engagement, and search visibility for clients across multiple industries through integrated content and PR strategies.
Strategy
Developed SEO-informed content programs aligned with PR and media initiatives, ensuring consistent messaging across earned, paid, and shared channels. Focused on standardizing best practices across teams.
Execution
- Led content and SEO strategy for multiple client accounts
- Designed and facilitated agency-wide SEO and content trainings
- Collaborated with PR, media, and account teams to align editorial and campaign goals
- Built content roadmaps tied to client KPIs
Results
- Improved organic visibility and engagement across client portfolios
- Increased consistency and performance through standardized SEO practices
- Supported earned media amplification through search-optimized content
(Client metrics varied by account. Notable brand accounts include: Brown Brothers Harriman (BBH), Databricks, OneSpan, Roofstock, and Circular. Results typically included sustained growth in organic traffic and engagement over 6–12 month periods.)
RhinoHub — Content Manager
Goal
Grow client traffic and engagement while building internal content and PR capabilities.
Strategy
Owned SEO, content marketing, and paid media strategy while developing internal processes and department structure to support scalable delivery.
Execution
- Led content marketing, SEO, and paid media initiatives for client portfolios
- Built and managed PR and content departments
- Established editorial workflows, reporting standards, and performance benchmarks
- Oversaw content production from strategy through execution
Results
- Increased client site traffic and engagement across multiple accounts
- Improved efficiency and consistency through centralized content operations
- Enabled scalable content and PR delivery for a growing client base
[Example of a client website redesign below. I also managed their Google Ads and PR]
Wide Open Media — Managing Editor
Goal
Launch and scale a new digital publication (Wide Open Pets) while increasing organic and social traffic across channels.
Strategy
Built an SEO-driven editorial framework focused on evergreen content, search demand, and scalable publishing workflows. Established clear editorial standards and growth benchmarks while expanding production through a freelance model.
Execution
- Led SEO, social media, and video strategy for the publication
- Managed and edited a team of 7+ freelance writers
- Oversaw production of 4,000+ articles
- Implemented keyword research, content optimization, and publishing cadence
Results
- Scaled publication to 14.8M unique pageviews
- Increased SEO traffic to 2.3M UPVs
- Grew social traffic to 1.8M UPVs
Mateja Lane 