Mateja Lane
CONTENT WRITER – STRATEGIST – MANAGING EDITOR – SEO SPECIALIST
Highly accomplished in the areas of content development and editing, PR writing and distribution, and search engine optimization (SEO). Experienced at supervising and mentoring junior editing and content development personnel as a managing editor. Consistent history of dramatically increasing unique page views (UPVs) and maximizing website traffic harnessing content marketing strategies. Excellent project management and problem-solving abilities.
Core Competencies:
✔ Editing ✔ Project Management ✔ Managing Freelancers ✔ SEO Optimization ✔ Publishing ✔Advertising Copy ✔UX Copywriting ✔ Process Improvement ✔ Google Ads ✔ PR Management ✔Advertising Copy ✔ Website Content
My story.
I grew up in Lake Tahoe, California. I was a ski racer, a regular in my aunt’s bookstore, and loved to hike and swim in the alpine lakes in the backcountry. Lake Tahoe and the impressive Sierra Nevadas will always be my home, but I’ve had many homes since then.
I guess my home before homes lies in Slovenia, where my mother is from and the majority of my loving family still lives. I know how to speak conversational Slovene and return to visit as often as I can. It is the most beautiful place I’ve ever known.
I then went to college at Cal Poly in San Luis Obispo where I graduated with an English degree. There, I learned to love frigid ocean water and pulled pork sandwiches. My home for a short time during my college period was Valladolid, Spain where I studied abroad. Paella, tapas, and cheap red wine became old, comforting friends.
My home after that was in the Berkeley hills in the small town of Kensington while I finished my English Master’s degree at Mills College in Oakland, California. Tilden Park will always be one of my favorite places and heading into the city on the BART for poetry readings and bloody marys became regular excursions.
My next home was deep in the heart of Texas where I learned how to work in the fast-paced world of digital publishing. A part of my heart will always live in Austin and a George Strait or Willie Nelson song takes me back while a cool dip in Barton Springs will forever be a highlight.
Soon I moved to Reno and bought a house. The grittiness and 1950s casino vibe grew on me and continues to surprise me. Reno’s kind of like that drunk cousin who has surprisingly beautiful moments and says some really meaningful things every once in a while.
I then hopped up to Bend, Oregon, which was another adventure. When we weren’t skiing, fly fishing, or camping, we were hiking, drinking craft beer, or rafting. Working for a marketing agency was also never dull!
Soon, Lake Tahoe, my family, and something wonderful called me back. We returned to Reno where I found out I was pregnant. The next year flew by as I taught two English 101 classes at Truckee Meadows Community College and got brought on as the content manager for a local marketing company, RhinoHub
Currently, I find myself as a Digital Media Content Strategy Manager at Inkhouse, a strategic communications agency integrating PR and marketing to help clients reach their business goals. I manage content programs for a variety of clients in different stages of growth in a variety of industries from climate tech to AI to security products and solutions. I work remotely, but report to the Inkhouse San Francisco office, and work with a brilliant group of thinkers and writers. Last year, Inkhouse was acquired by BerlinRosen along with seven other specialty agencies to form the Orchestra network.
I’m not the biggest fan of social media because I’m not a business, but I am on Twitter and LinkedIn.
Mateja Lane 