Mateja Lane
CONTENT WRITER – STRATEGIST – MANAGING EDITOR – SEO SPECIALIST
I’m a seasoned content leader with deep experience in content strategy, editing, PR writing and distribution, and search engine optimization. As a managing editor, I’ve led and mentored junior editors and writers while building efficient, scalable content operations. My work consistently drives significant growth in unique page views and overall site traffic through smart, data-driven content marketing strategies. I bring strong project management skills, a sharp editorial eye, and a solutions-oriented mindset to every team I work with.
Core Competencies:
Editing • Project Management • Freelancer Management • SEO Optimization • Publishing • Advertising Copy • UX Copywriting • Process Improvement • Google Ads • PR Management • Website Content
My Story
I grew up in Lake Tahoe, California—ski racing in the winters, swimming in alpine lakes in the summers, and spending countless hours in my aunt’s bookstore. The Sierra Nevadas will always feel like home, though my life has taken me to many places since.
My roots also stretch back to Slovenia, where my mother is from and where much of my family still lives. I speak conversational Slovene and return as often as I can. It remains one of the most beautiful places I know.
I earned my undergraduate degree in English from Cal Poly San Luis Obispo, where I developed a love for cold ocean water and pulled pork sandwiches. During college, I studied abroad in Valladolid, Spain—a chapter defined by paella, tapas, and cheap red wine that quickly became familiar comforts.
After that, I landed in the Berkeley Hills while completing my English master’s degree at Mills College in Oakland. Tilden Park became a favorite refuge, and regular BART rides into San Francisco for poetry readings and Bloody Marys shaped some of my most formative years.
My next home was Austin, Texas, where I cut my teeth in the fast-paced world of digital publishing building out Wide Open Media, a network of websites representing southern living. Austin still holds a piece of my heart—George Strait or Willie Nelson can transport me back instantly, and Barton Springs will forever be a highlight.
Eventually, I moved to Reno and bought a house. Its grit, neon glow, and lingering 1950s casino energy grew on me. Reno is a bit like that wild cousin who occasionally surprises you with unexpected beauty and moments of real depth.
From there, I headed north to Bend, Oregon. Life revolved around skiing, fly fishing, camping, hiking, rafting, and craft beer—plus the constant energy of agency life, which was never dull.
Before long, Lake Tahoe, my family, and something wonderful pulled me back. I returned to Reno, found out I was pregnant, and spent the following year teaching English 101 at Truckee Meadows Community College while also stepping into a content manager role at a local marketing agency collective, RhinoHub.
I then found myself as a digital media content strategy manager at Inkhouse, a strategic communications agency that integrates PR and marketing to help clients reach meaningful business goals. I managed content programs for clients at various stages of growth across industries including climate tech, AI, and security products and solutions. I worked remotely while reporting to Inkhouse’s San Francisco office and collaborated with an incredibly sharp, thoughtful group of writers and strategists.
In 2024, Inkhouse was acquired by BerlinRosen alongside seven other specialty agencies, forming the Orchestra network—a collective built to deliver integrated, high-impact communications.
Most recently, I worked as a B2B copywriter at MOBE, collaborating with sales and marketing teams to create B2B content and sales enablement materials aligned with lead generation and conversion goals. I developed segmented monthly email newsletters tailored to distinct B2B personas and supported quarterly content planning and execution, presenting strategy and performance insights to cross-functional stakeholders.
Want to work together? Find me on LinkedIn.
Mateja Lane 